The Style Paper

Surface pattern design for men's shirts

Project Information
Surface patterns for a shirt and suit collection For: men's fashion brand Simon Carter Concept and design by T.S.P.

The Style Paper has designed a series of surface patterns that could be used for British men's fashion brand Simon Carter's new collection. Simon Carter is known for their shirts with intricate prints. A collection usually consists of various surface pattern designs, brought together by the use of colour. Shirts are suitable for both formal and casual wear. A new collection should follow this concept.

concept

Because of the brand's classic British heritage that they combine with a modern, young target audience, The Style Paper searched for an appropriate source of inspiration. "It's elementary", the Sherlock Holmes quote made famous by the movies, became the starting point for the new pattern designs. Sherlock Holmes, being quintessentially British and formally dressed most of the time, also uses innovative detection techniques.

Project 005 1
Mood board as a starting point for the collection

The next step was creating an inspirational mood board containing the colours and shapes that could be used for a new season. The chosen symbols come directly from the Arthur Conan Doyle stories and science. To stay true to the brand's characteristics, the designs were translated quite literally from the shapes. The colours were chosen from 'elements'.

Project 005 2
Project 005 3
design

The final surface pattern designs were drawn by hand and then turned into repeat patterns. Because the main purpose for the prints was the use on men's shirts, the illustrations have been kept small on purpose. This makes them more subtle. Close up, the small symbols and details become visible. The shapes for the suits were allowed to be larger as a contrast but have been kept more simple. This way, they can still be combined with a more intricately patterned shirt.

Project 005 4

The different patterns in this collection all match because of the simple colour palet. This, because another characteristic of the brand is the combination of several prints or variations of a print in one shirt. The inside of the cuffs and collar can be different from the rest of the shirt.

A selection of the surface patterns and their use:

Interested in using these designs? Please feel free to contact The Style Paper for business inquiries.

Similair projects

Project 006 1 02.12.2017
Postcards with our patterns
Prints
Project 003 X 18.08.2017
Surface pattern design collection for children based on vegetables
Concepts
Project 007 X 05.01.2018
5:30 PM, a restaurant concept
Concepts
See more projects
Disclaimer

The contents of this website have been carefully curated by The Style Paper. However, The Style Paper does not accept any liability regarding possible inaccuracies of any content shown on this website. Unauthorised or improper use of the contents of this website or parts thereof, infringe upon the Intellectual Property Rights of The Style Paper. Permission to use or share the contents of this website or parts thereof, on publicly accessible locations may be requested in writing to The Style Paper. Linking to this website or sharing parts thereof on other websites and social media is only allowed when referring to The Style Paper.

Information

This website may contain links to websites or images of third parties. The Style Paper has no control over the contents or other characteristics of these sites/images and never accepts liability nor responsibility for this content. The Style Paper will mention the owner of the third party content wherever possible and when known. If you discover any material that infringes upon your property rights or is otherwise unlawful in your opinion, you may submit a request to have this content removed from our website.

Copyright

© The Style Paper 2017 | Chamber of Commerce The Netherlands 66725909 | THE STYLEPAPER® 

Credits

Webdesign by Remco van Dun