The Style Paper

Surface pattern design for men's shirts

Project Information
Surface patterns for a shirt and suit collection For: men's fashion brand Simon Carter Concept and design by T.S.P.

The Style Paper has designed a series of surface patterns that could be used for British men's fashion brand Simon Carter's new collection. Simon Carter is known for their shirts with intricate prints. A collection usually consists of various surface pattern designs, brought together by the use of colour. Shirts are suitable for both formal and casual wear. A new collection should follow this concept.


Because of the brand's classic British heritage that they combine with a modern, young target audience, The Style Paper searched for an appropriate source of inspiration. "It's elementary", the Sherlock Holmes quote made famous by the movies, became the starting point for the new pattern designs. Sherlock Holmes, being quintessentially British and formally dressed most of the time, also uses innovative detection techniques.

Project 005 1
Mood board as a starting point for the collection

The next step was creating an inspirational mood board containing the colours and shapes that could be used for a new season. The chosen symbols come directly from the Arthur Conan Doyle stories and science. To stay true to the brand's characteristics, the designs were translated quite literally from the shapes. The colours were chosen from 'elements'.

Project 005 2
Project 005 3

The final surface pattern designs were drawn by hand and then turned into repeat patterns. Because the main purpose for the prints was the use on men's shirts, the illustrations have been kept small on purpose. This makes them more subtle. Close up, the small symbols and details become visible. The shapes for the suits were allowed to be larger as a contrast but have been kept more simple. This way, they can still be combined with a more intricately patterned shirt.

Project 005 4

The different patterns in this collection all match because of the simple colour palet. This, because another characteristic of the brand is the combination of several prints or variations of a print in one shirt. The inside of the cuffs and collar can be different from the rest of the shirt.

A selection of the surface patterns and their use:

Interested in using these designs? Please feel free to contact The Style Paper for business inquiries.

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Project 008 3 13.02.2018
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